FIFA Happy Hour is the term used to describe Promotional Pack Offers in FUT (FIFA Ultimate Team). Promotional FIFA Happy Hour Packs can be purchased with FUT Coins or FIFA Points via the FIFA Ultimate Team Store and are better value for finding TOTW (Team of the Week) IF (in-form) players as there are generally more rare players in these packs. Originally Happy Hours lasted for one hour and were far more random and sporadic. In recent years All Day (24 Hour) Pack Offers have taken over and in even more recent times (FUT 16 specifically) we have seen the introduction of Two Day (48 Hour) Pack Offers. Each individual Pack Offer is limited to a certain number of packs per user, depending on the overall value of the pack. Lightening Rounds are limited in a different way however. Lightening Round Packs are released in limited quantities to all users on a first come, first served basis.
FIFA 17 Happy Hour times for FUT will be updated in real-time right here! EA will release many new promo pack offers into the FIFA 17 Ultimate Team store via the Web App, Companion App and y... Read more
FIFA 16 Football League Awards purple Hero in-form cards are now available after the annual Football League awards ceremony. The ceremony commemorates the three divisions which attribute the... Read more
You guessed it, another FUT pack offer is available in the store before the FIFA 16 Team of the Season release date. This FIFA 16 Happy Hour April 16th – 17th is available until 6pm UK... Read more
Although slightly irrelevant for many of you due to the FIFA 16 TOTS being just around the corner, we have another FIFA pack offer available in the FUT store. The latest FIFA 16 Happy Hour A... Read more